BRAND STRATEGY
NAMING
IDENTITY DESIGN
PACKAGING DESIGN

Alova is a health and wellness brand designed to be flexible across a wide range of product types and categories. From oral care to cosmetic skin care, the brief encompassed a variety of products for current and future product launches. This Teeth Whitening Kit was the first product to launch under the Alova brand. A premium product gap in the teeth whitening pen market was identified, and so the intent was to create a high-end whitening product.